About Us
Welcome to Boujee by Ashtons
Where bold design meets beautiful moments — and every event becomes an experience worth remembering.
More Than Events —
We Create Moments
At Boujee by Ashtons, we don’t just create events — we create moments that feel bold, fun, and completely unforgettable. What started over five years ago as a small passion project has grown into one of Melbourne’s leading event businesses. We bring every celebration to life with style, creativity, and a whole lot of Boujee energy.
Founded by Beaudene Ashton — a mother of three and a true lover of all things modern, oversized, and show-stopping — Boujee by Ashtons is built on passion and a fearless eye for design and details. Beaudene’s approach has always been about pushing boundaries: mixing clean, contemporary styling with bold concepts that make guests stop and stare. If it’s extra, elevated, or delightfully over-the-top… it’s our vibe.
We’re known for our signature look: modern lines, striking colour palettes, lush textures, and big-impact moments that take an idea and turn it into something truly magical. Whether it’s a luxury kids’ party, a milestone celebration, or a stylish corporate event that demands attention — we transform ordinary spaces into experiences that feel alive, intentional, and seriously Boujee.
But above all, we are a client-first business. We adore our clients and treat every event as if it were our own. From start to finish, we’re committed to exceptional service, warm communication, and going above and beyond to make sure you feel supported, excited, and completely taken care of.
This is Boujee by Ashtons — where modern design, big dreams, and Boujee energy come together to create celebrations that are anything but ordinary.
Mission, Vision & Values
Delivering Excellence
We aim to craft experiences that combine planning, design, and flawless execution—making every celebration stress-free and unforgettable.
- Attention to every detail
- Designs that tell your story
- Transparent processes & timelines
- Trusted vendor partnerships
Shaping the Future
We envision becoming the benchmark for elegant, timeless, and sustainable celebrations that inspire joy and create cherished memories.
- Lead with creativity & integrity
- Innovate stress-free planning
- Sustainable & ethical sourcing
- Unforgettable experiences
Guiding Principles
Our core values shape the way we work, ensuring that every decision and action reflects integrity, respect, and a commitment to excellence.
- Integrity in every step
- Respect for people & culture
- Innovation with purpose
- Sustainability & responsibility
The Boujee Journey
From your first idea to the final pack-down, here’s how we bring your event to life — seamlessly, beautifully, and completely stress-free.
Initial Consultation
We begin with a relaxed conversation to understand your vision, your vibe, and the heart behind your celebration. This is where we explore ideas, inspo, styling directions, and the level of Boujee you’re dreaming of.
Discuss Your Vision
After your consultation, we refine your ideas into a clear creative direction. We discuss colours, themes, styling elements, must-haves, and the overall mood you want your event to give.
The Planning
Here’s where the magic begins. We create your event concept, source pieces, design custom elements, lock in suppliers, and map out the full styling plan. Every detail — big or small — is curated with intention and creativity.
Final Confirmation & Run-Through
Before the big day, we walk you through the final styling plan. You’ll feel confident, excited, and fully prepared knowing exactly how everything will unfold.
On-the-Day Setup
Our team arrives on site ready to transform your space. From styling installations to placing every single detail perfectly, we create a seamless, elevated, and unforgettable setup.
The Moment of Magic
This is your time to celebrate. Enjoy the atmosphere, soak in the details, and watch your Boujee vision come to life — without lifting a finger.
Pack Down & Collection
Once your event wraps up, we return to pack down, collect hired items, and leave the space exactly as we found it. Stress-free, smooth, and completely taken care of.
Let’s Bring Your Vision to Life
We’d love to be part of your next celebration. Reach out today for a consultation.
Get in Touch →
Our Journey
Boujee by Ashtons was founded in late 2020 with a clear vision – to redefine the way Melbourne celebrates. What began as a simple idea to provide premium party hire services has now grown into a brand trusted for creating unforgettable, picture-perfect events. From intimate gatherings to large-scale celebrations, our focus has always been on delivering an end-to-end experience that feels effortless for our clients.
We pride ourselves on offering exceptional customer service that is never compromised. Every interaction, whether big or small, is guided by the belief that your celebration deserves nothing less than perfection. From the very first enquiry to the final detail on event day, we go above and beyond to ensure you feel supported, cared for, and confident that you’re in the best hands.
At Boujee, we know that it’s the finer touches that make an event truly memorable. That’s why we source only the highest-quality products, work with a team of creative professionals, and bring a level of dedication that guarantees every setup is unique, elegant, and Instagram-worthy. Our extensive industry knowledge and experience allow us to combine style with precision, ensuring your event is as seamless as it is stunning.
More than just a party hire company, we see ourselves as your event partner – committed to turning your ideas into reality and bringing your vision to life. We believe that the quality of our service and our passion for excellence is what sets us apart from the rest. This is what we proudly call the Boujee difference.
- Established in 2020 – Founded with a purpose to provide premium party hire Melbourne-wide.
- Customer-first approach – Service is at the heart of everything we do, and it is never compromised.
- Seamless experience – From start to finish, we make sure you’re beyond satisfied with your event journey.
- Instagram-worthy events – Our knowledge and creativity help us deliver memorable, picture-perfect celebrations.
- Vision to reality – We bring your ideas to life with flair, style, and innovation.
our workstep
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1
Kickoff
We align on goals, ideas, and set the foundation for success.
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2
Planning
Milestones and timelines are crafted to ensure smooth progress.
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3
Execution
Designs and setups are brought to life with precision.
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4
Celebration
Final delivery with flawless coordination and joy.





